Mogu Mogu x Move It 2026

Sponsorship Creative Strategy & Activation Proposal

Hero takeover of the Freestyle Stage...
One Day. One Stage. All Energy.

How Mogu Mogu Won Move It 2025

A standout activation that connected with thousands of young dancers through vibrant sampling, creator-led content, and non-stop stage energy.

Mogu Mogu’s fun, flavour-forward personality aligned perfectly with the Move It crowd, quickly becoming one of the most talked-about brands of the weekend.

                            KEY WINS
                            Exceptional visibility and constant footfall throughout the event
High-energy crowds at the Freestyle Stage all weekend
Strong social engagement driven by creators and attendees
Overwhelmingly positive onsite sentiment and brand affinity

                        

Why Move It Is the
Perfect Stage for Mogu Mogu

A ready-made home for flavour, movement and social energy.

Move It brings together the UK’s most passionate dance community – young, energetic and constantly creating content. These dancers live on social, film everything and love discovering new brands that feel fun and expressive.

Mogu Mogu’s colourful, flavour-forward personality fits this world perfectly, giving us a live audience who are excited to try, share and shout about the brand all weekend.

Energetic • Creative • Social

The One-Day Takeover:
Maximum Impact, One Unified Energy

A high-energy festival day where Mogu Mogu owns the vibe, visibility and story across Move It.

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Hero Day Focus

A concentrated burst of Mogu Mogu energy. From workshops to stage showcases, every activation moment is crafted to maximise flavour, visibility and audience excitement.

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Content-First Design

Built to generate ongoing momentum. Creators, dancers and fans fuel a day of snackable, social-led moments that travel far beyond the event.

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Long-Tail Brand Impact

A multi-week rollout keeps Mogu Mogu top-of-mind after Move It ends, extending brand presence through hero films, daily edits and creator POV storytelling.

Mogu Mogu Moves Day: One Immersive Brand Experience

A hero day where Mogu Mogu owns the energy around the Freestyle Stage and the wider Move It environment.

Mogu Mogu Moves Day transforms the sponsorship into a single, high-impact festival moment. Tribe Talent delivers a full programme of workshops, showcases, competitions and creator-led content that keeps the brand present from doors open to the final battle.

A concentrated takeover day built for maximum visibility, hype and flavour.
Freestyle Stage, interactive zones and roaming content working as one connected experience.
Designed for both live crowd impact and weeks of social-first visibility after the event.

Why Tribe Talent

We create high-energy, culturally rooted experiences powered by world-class dancers, creators and choreographers. Our work spans global stages, live shows and social content for leading brands, always delivered with authenticity, precision and impact.

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Cultural Insight & Creative Roots

Two decades inside global battles, tours and campaigns give Tribe a unique understanding of how real dance communities move, connect and react — and how to translate that authenticity into brand energy that feels natural, not forced.

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A Unified Network of Elite Talent

A coordinated network of world-class breakers, dancers, athletes and creators, giving Mogu Mogu seamless access to headline performers, judges, hosts and social storytellers.

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Experts in High-Impact Brand Moments

From Nike and Samsung to Adidas, Tribe builds culturally intelligent campaigns that turn live energy into memorable brand moments and social content that travels far beyond the event.

How Tribe Activates the Mogu Mogu Moves Day

Tribe Talent joins up talent, content and stand energy so Mogu Mogu feels like the heartbeat of Move It.

Tribe Talent acts as the engine behind Mogu Mogu Moves Day, joining up the Freestyle Stage, stand activity and the content team into one seamless experience. We look after everything from who’s on stage to what shows up in the feed.

🎤 Stage Programming & Live Moments – High-impact showcases, crowd prompts and challenges curated by Tribe keep the Freestyle Stage energised from doors open to the final showdown.
⭐ Creator Casting & Coordination – A handpicked roster of breakers, dancers, MCs, hosts and creators amplifies Mogu Mogu’s flavour and energy on stage, at the stand and across social.
🎥 Content Engine & Storytelling – A specialist content crew captures the standout moments around the arena, delivering hero films, daily edits and creator POV stories built for shareable impact.
📍 Stand Activation & Fan Engagement – Interactive games, mini-challenges, sampling moments and QR-led sign-ups pull crowds to the stand and turn tasting into a playful, flavour-led brand experience.

The Mogu Mogu Freestyle Stage:
The Heart of the Takeover

Where movement, flavour and community collide in a one-day arena built for energy, culture and social storytelling.

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All-Day Branded Presence

Full-stage branding, shout-outs and visual presence across the programme turn the Mogu Mogu Freestyle Stage into one of the most recognisable and talked-about spaces at Move It.

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Energy That Builds to a Finale

A curated run of workshops, showcases and battles carries energy throughout the day, culminating in a high-stakes finale that crowns the Mogu Mogu champions.

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Spotlight Moments for Every Dancer

From invited pros to open sign-ups, the Freestyle Stage gives dancers of all levels the chance to step into the Mogu Mogu spotlight and create shareable hero moments.

Mogu Mogu in Action

Movement, colour and culture through the Tribe Talent lens.

The Fan Journey: From First Sip to Finale

How dancers and fans move through the Mogu Mogu Moves Day experience, from first taste at the stand to the final showdown and beyond.

🥤 First Sips & Stand Energy

Fans discover the Mogu Mogu stand, try new flavours, play quick challenges and win instant prizes, with QR codes and sign-ups bringing them into the social ecosystem.

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🤝 Interactive Brand Moments

One open-level workshop, creator meet-ups, shout-outs and mini games connect movement, flavour and fun, building hype around the stand and Freestyle Stage.

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🔥 Freestyle Stage All Day

Showcases, creator sets and crowd prompts keep the Mogu Mogu Freestyle Stage alive from doors open to evening, giving dancers constant chances to step into the spotlight.

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🏆 Battles, Finales & Awards

Kids battles, flavour-themed challenges and end-of-day finals crown the Mogu Mogu champions, with big crowd energy and hero moments on stage.

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📲 Content That Lives On

Content teams and creators capture the best moves, reactions and stand moments for social edits, online competitions and UGC, keeping Mogu Mogu visible for weeks after Move It ends.

Talent & Creator Ecosystem

World-class breakers, creators and hosts who power the Mogu Mogu Moves Day experience.

Karam

Breaker • Team GB • Performer • Creator

Kelvin

Breaker • Diversity • Performer • Judge

Solid

Breaker • Creator • High-Energy Performer

Roxy

World Champion • Host • MC

Hashna

Dance Creator • Influencer • Freestyle Artist

Kieran

Dance Influencer • Viral Choreographer

Workshops & Interactive Zones

High-energy sessions that connect fans with Mogu Mogu through movement, flavour and fun.

To kick off Mogu Mogu Moves Day, Tribe Talent delivers a trio of high-energy, flavour-inspired workshops led by our headline creators. Each session brings its own style, culture and personality, giving dancers and fans multiple ways to get involved and feel the Mogu Mogu energy.

Breaking Workshop with Kid Karam & Kid Kelvin A high-energy introduction to breaking, featuring simple foundations, freestyle prompts and flavour-themed combos designed to get the crowd moving right from the start.

Bollywood Workshop with Hashna A vibrant, feel-good session blending Bollywood movement with playful prompts and follow-along choreography, giving families, young dancers and creators a colourful cultural moment with huge social appeal.

Popping Workshop with Kieran A rhythm-led session introducing popping basics, musicality games and creative drills that offer an easy and exciting entry point into the style while building hype for the Freestyle Stage.

Together, the workshops ignite the day, driving early footfall, brand familiarity and crowd energy that carries into the showcases, battles and stand activations.

Kid Karam and Kelvin leading a Mogu Mogu workshop

Competition Moments That Everyone Can Join

Hero competitions designed to spotlight talent, drive content, and keep Mogu Mogu at the centre of the action all day.

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Kids Breaking Battle

Eight rising kid breakers – four invited guests and four open qualifiers – go head-to-head in a feel-good, high-level battle that showcases the next generation. A guaranteed source of world-class moments and family-friendly hype on the Freestyle Stage.

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Best Move Challenge

A fast-paced competition where dancers and fans throw down their strongest trick, freeze or flavour-inspired combo to win Mogu Mogu prizes. Built for short-form, snackable, social-first clips that spark mass participation.

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Freestyle Stage Spotlight

Solo freestyle rounds in the spirit of the existing Freestyle Stage format, giving dancers of all levels the chance to own the floor while the host and DJ keep the energy high. Designed to put personality, movement and Mogu Mogu visibility front and centre.

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Flavours Battle: Spin the Bottle

A playful crowd-pleaser where spinning a Mogu Mogu bottle selects a music style or “flavour” the dancer must perform. Unpredictable, humorous and highly shareable, creating bespoke battle moments that feel unmistakably Mogu Mogu.

The Content Engine: From Stage to Social

Real-time storytelling powered by dancers, creators and the Move It crowd.

Tribe Talent builds a content ecosystem that captures the full Mogu Mogu Moves Day experience. Our team films across the Freestyle Stage, backstage, at the stand and throughout the venue, delivering ready-to-post edits, hero films and creator POVs that keep Mogu Mogu visible long after the event ends.

To build early buzz, Tribe also produces a coordinated run of pre-event content — from creator collabs and choreography teasers to countdown edits filmed with headline talent — ensuring Mogu Mogu enters Move It with strong cultural momentum and social familiarity.

What We Deliver

Pre-event creator collaborations that build hype in the weeks before Move It, featuring flavour-themed challenges, choreography moments and cross-creator duets for early reach.
Teaser edits and countdown content filmed with headline talent to introduce Mogu Mogu Moves Day across social channels.
A pre-event content meet-up day designed to capture hero assets, creator POV stories, choreography clips and reusable templates for the Move It lead-up campaign.
Hero recap film that captures the flavour, movement and energy of the full day.
Daily highlight edits for Mogu Mogu, Move It and creator channels.
TikTok & Reels short-form content built for reach and cultural relevance.
Creator POV storytelling that brings fans into the experience.
Photography coverage (stage, stand, roaming and branded moments).
Showcases, workshops, battles & challenge coverage for maximum visibility.
Branded social templates for post-event rollout and amplification.

What Tribe Delivers for Mogu Mogu

A clear breakdown of the creative, talent, production and operational elements Tribe can provide for the activation.

Creative & Strategy

Overall experience concept and creative direction.
Freestyle Stage programming and show flow.
Competition format design and running order.
Brand integration and moment mapping.
Creative consultation with Mogu Mogu and Move It teams.

Talent & Performance

Booking of dancers, breakers and kids talent.
MCs, hosts and DJ for the Freestyle Stage.
Judges and battle staff for competitions.
Rehearsals and light choreography support.
Onsite talent coordination and welfare.

Content & Production

Videography across stage, stand and roaming areas.
Photography for brand, talent and crowd moments.
Editing of hero film and social cutdowns.
Motion graphics and branded overlays where needed.
Creator-led content capture and delivery management.

Operations & Project Management

Scheduling, call sheets and talent timings.
Liaison with Move It production and stage teams.
On-the-day show calling and running the programme.
Overall activation oversight and troubleshooting.
Post-event debrief and performance reporting.

Next Steps

We’d love to align on the scope for Mogu Mogu Moves Day, confirm the 2026 talent line-up, and shape the final experience and content plan together.

Confirm scope → Lock talent → Approve formats → Begin pre-production

Thank you – we’re excited to build the biggest Mogu Mogu year at Move It so far.

Rob Pountney
Founder & Director, Tribe Talent
M: +44 7979 803030
E: rob@tribetalent.com
W: www.tribetalent.com